Since 2019 Google has prioritized mobile versions of websites over desktop. This is because browsing the internet on a mobile is more common than on a desktop. This change by google had a negative impact in search engine results for webpages which were not mobile-friendly.

The Importance of Mobile SEO

Mobile based SEO has therefore become more important than ever before as website owners jostle for traffic by attempting to influence search results. Mobile-friendly websites ensure that visitors to your website encounter the best experience possible on their device. This is because the design, structure and page speed have been thought through to keep visitors on your site.

Mobile Responsive Web Designs Tips

A Website’s SERP performance can be improved by tailoring its design to mobile responsive qualities. The following are some of the ways by which this can be achieved:

Device Adaptation

Device adaptation is basically the extent to which a website is accessible through multiple gadgets such as phones and tablets. The best websites offer users the ability to access them through different devices with the same efficiency. By using responsive web design, a site is tailored to align with user tendencies in terms of platform, screen size and orientation. It makes it more convenient for users to be able to access your site without experiencing problems, such as unreadable content or wrong size images.

User-friendliness  

Although adopting a responsive web design is a great way to enhance user experience, it is also important to note that there are other features that can complement it when attempting to transform a site’s user-friendliness from good to irresistibly great. These include:

Responsive Navigation

You’ll want a simple and clean design for your menu navigation, omit certain links if it is too cluttered. Consider having your hamburger on the top right of the page as most people use their right hand when holding a phone.

CTAs

It is always wise to present possible conversion techniques to clients after they have interacted with your content. CTA’s should be easily recognizable and effective in terms of functionality. They are usually expressed in the form of mobile contacts and guiding phrases.

Readability

Smaller screens depend on customized font clarity and size in order to effectively convey content to readers. It is therefore prudent to present a website’s content in a font that effectively communicates to users thereby enhancing the site’s user-friendliness.

Pop-up Management

One of the most effective techniques when it comes to attracting the attention of users is through pop-ups. Pop-ups are simply small windows that are used by advertisers to get the attention of website users. They mostly appear at the top of the web pages depending on the kind of browser one is using.

Pop-ups may be used as prompts that come up when specific actions are taken in a website. Since they are almost certain to get the user’s attention, website owners should maximize the use of pop-ups by communicating the most critical information through them. Pop-ups should however be managed so that they do not lead to user irritation by covering up the entire screen.

Local Search Management

Using local keywords is likely to massively increase a website’s traffic inflow since it is a proven fact that people search more for solutions near them as opposed to those which are a little bit further.

Design to avoid accidental clicks

How many times have you pressed on a link on a mobile site and it the wrong link is pushed. Make sure you have large touch areas, to decrease user error, try to use whitespace in your design to help implement this.

Mobile Tailored Content

The difference between mobile specific content and any other information is mainly presentation. Mobile content should be presented in a way that is specific to the size of the screen on which it is to be viewed for example short and readable paragraphs as opposed to long and bulky phrases.

Customised URLs

These provide a distinct experience for users who log into a website using mobile gadgets. This is because it enables users to experience a version of your site that is specially tailored according to their specifications.

Loading Speed

The time it takes for a page to load heavily influences the traffic flow into a website. It is therefore important for mobile friendly sites to be fitted with elements that facilitate faster access into a website for example smaller images and a decrease in the number of redirects. This ensures a better experience for users since they are not forced to wait for too long before a website loads. Consider using file compression to reduce the size of your HTML, CSS and JavaScript files.

Reap Big through Mobile Optimization

The benefits derived through optimizing a website to suit mobile users are certainly an open secret. Tailor your website through a mobile responsive web design and begin your journey to better Google rankings.